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Our Story

Since 2010, Maalavya has been providing his clients with top-quality Pet supplies, Fish Feed, Fabric, Rudraksha, and many more with free shipping all over India.

The joy and satisfaction of seeing pet owners with their animals is extremely rewarding. We want as many people as possible to feel the way we do about animals, so we work with our customers to educate them, and provide them with everything they and their pets need for a fantastic life together.


We do Customized stitching with Great Quality and have satisfied thousands of clients among the country with our pleased and occasional design.

We at Maalavya are happy to announce that our beads are 100% Genuine and certified with great Quality and marking on trust.

All our beads have a standard process of x-ray and the beads that are 100% original are only certified as true and authentic and then only they are given the pass signal.
 

From pets, to supplies, to cute accessories for your animal friends, Maalavya has it all.

Dog House

Returns/Exchange/Cancellation

How It Works

A return/exchange policy indicates rules and conditions about if, when, and for how long your customers can return or exchange a purchase and receive reimbursement.

It includes information about how long your customer has to make the return or replacement and which items are included or excluded from the policy.

We have Easy Return/Exchange Policy valid for 7 Days after product delivery date

and you can cancel your order upto 72 Hrs after its purchased

Refunds

For all Returns and Cancellations the amount will be refunded to the original source of payments

and in case of COD the amount will be added in your Maalavya Wallet which can be used for your future purchases

All Refunds will be processed next day of receiving your return shipment (After cross checking your returns)

Which will further reflect in your source account within next 2 to 5 working days.

Click the                now to Manage easy returns or exchange.

To know more about Terms & conditions for your return/exchange item

Plz Note :- It is Mandatory to open all received shipments under the camera.

Video record the ENTIRE unboxing process without any cropping upon receiving your items.

This should include showing parcel from all 6 sides, opening of the outer parcel and ensuring that all purchased items are clearly visible on camera. This will help us assist you future disputes due to shipping or other unavoidable factors.

Thank you!

Shipping and Delivery

What You Need to Know

Grate News !!
Now we offer free shipping (100% frees shipping) on all our products 

Free shipping all over INDIA

That Sound's Amazing

Isn't it Grate !!

Delivery  possible almost all the pin codes in India
we cover 19000+ pincodes in India

we will cancel and refund your order Immediately in case your pin code is not 
serviceable

Delivery Time Line
It takes minimum 2 to Maximum 15 Days for delivery after parcel is shipped

2 to 5 days for Shipments to North-India and Metro Cities

5 to 7 days for delivery Non Metro and Rest of India
7 to 10 days for delivery to villages and some ruler areas

10 to 15 days for hill stations and Andaman Nicobar Island

You will receive updates

All updates regarding your purchased product after ship, Like tracking number, carrier etc will be updated to you via Maalavya mail box

and text message

So plz don,t forget to check your mailbox 

Terms and Conditions

Disclaimer

In the event of any discrepancy or conflict, the English version will prevail over the translation.

The website www.maalavya.com is operated by Water World located C-232, Dayanand Marg, Tilak Nagar, JAIPUR, Rajasthan, 302004, India. Please read the Conditions of Use document carefully before using the maalavya.com website. By using the maalavya.com website, you signify your agreement to be bound by Maalavya's Terms & Conditions of Use.  As described in our Privacy Notice, we share your information with maalavya.com, Inc. and the subsidiaries that maalavya.com, Inc. contrprivols that are either subject to our Privacy Notice or follow practices at least as protective as those described in our Privacy Notice. We also share your information with third-party service providers. For example, we use third-party service providers to fulfil orders for products or services, and to deliver packages. For any further details on our security practices please read our Privacy Notice. For any queries or issues relating to Maalavya.com, you may please contact us

Please read these conditions carefully before using the Maalavya.com website. By using the Maalavya.com website, you signify your agreement to be bound by these conditions. In addition, when you use any current or future Maalavya service (eg. Wish List or Marketplace) ("Maalavya Service"), you will also be subject to the terms, guidelines and conditions applicable to that Maalavvya Service. ("Terms"). If these Conditions of Use are inconsistent with such Terms, the Terms will control. These "Conditions of Use" constitute an electronic record within the meaning of the applicable law. This electronic record is generated by a computer system and does not require any physical or digital signatures. Conditions Relating to Your Use of Maalavya Notice and Procedure for Making Claims of Infringement Notice and Procedure for Notifying Maalavya of Objectionable Content

Conditions Relating to Your Use of Maalavya 
Your Account

If you use the website, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer to prevent unauthorised access to your account. You agree to accept responsibility for all activities that occur under your account or password. You should take all necessary steps to ensure that the password is kept confidential and secure and should inform us immediately if you have any reason to believe that your password has become known to anyone else, or if the password is being, or is likely to be, used in an unauthorised manner. Please ensure that the details you provide us with are correct and complete and inform us immediately of any changes to the information that you provided when registering. You can access and update much of the information you provided us with in the Your Account area of the website. You agree and acknowledge that you will use your account on the website to purchase products only for your personal use and not for business purposes. Should you wish to order products for business purposes, please create a business account on Maalavya.com/Business. Maalavya reserves the right to refuse access to the website, terminate accounts, remove or edit content at any time without notice to you.

Privacy

Please review our Privacy Notice, which also governs your visit to Maalavya, to understand our practices. The personal information / data provided to us by you during the course of usage of Maaalavya will be treated as strictly confidential and in accordance with the Privacy Notice and applicable laws and regulations. If you object to your information being transferred or used, please do not use the website.

E-Platform for Communication

You agree, understand and acknowledge that the website is an online platform that enables you to purchase products listed on the website at the price indicated therein at any time from any location. You further agree and acknowledge that Maalavya is only a facilitator and is not and cannot be a party to or control in any manner any transactions on the website. Accordingly, the contract of sale of products on the website shall be a strictly bipartite contract between you and the sellers on Maalavya.

Access to Maalavya

We will do our utmost to ensure that availability of the website will be uninterrupted and that transmissions will be error-free. However, due to the nature of the Internet, this cannot be guaranteed. Also, your access to the website may also be occasionally suspended or restricted to allow for repairs, maintenance, or the introduction of new facilities or services at any time without prior notice. We will attempt to limit the frequency and duration of any such suspension or restriction.

Licence for website access

Subject to your compliance with these Conditions of Use and payment of applicable fees, if any, Water World grants you a limited licence to access and make personal use of this website, but not to download (other than page caching) or modify it, or any portion of it, except with express written consent of Maalavya and / or its affiliates, as may be applicable. This licence does not include any resale or commercial use of this website or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of this website or its contents; any downloading or copying of account information for the benefit of another seller; or any use of data mining, robots, or similar data gathering and extraction tools. This website or any portion of this website (including but not limited to any copyrighted material, trademarks, or other proprietary information) may not be reproduced, duplicated, copied, sold, resold, visited, distributed or otherwise exploited for any commercial purpose without express written consent of Maalavya and / or its affiliates, as may be applicable. You may not frame or use framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of Maalavya and its affiliates without express written consent. You may not use any meta tags or any other "hidden text" utilising Maalavya or its affiliates' names or trademarks without the express written consent of Maalavya and / or its affiliates, as applicable. Any unauthorised use terminates the permission or license granted by Maalavya and / or its affiliates, as applicable. You are granted a limited, revocable, and non-exclusive right to create a hyperlink to the Welcome page of Maalavya as long as the link does not portray Maalavya and their affiliates, or their products or services in a false, misleading, derogatory, or otherwise offensive matter. You may not use any Maalavya logo or other proprietary graphic or trademark as part of the link without express written consent of Maalavya and / or its affiliates, as may be applicable.

Your Conduct

You must not use the website in any way that causes, or is likely to cause, the website or access to it to be interrupted, damaged or impaired in any way You understand that you, and not Maalavya, are responsible for all electronic communications and content sent from your computer to us and you must use the website for lawful purposes only. You must not use the website for any of the following: for fraudulent purposes, or in connection with a criminal offense or other unlawful activity to send, use or reuse any material that does not belong to you; or is illegal, offensive (including but not limited to material that is sexually explicit content or which promotes racism, bigotry, hatred or physical harm), deceptive, misleading, abusive, indecent, insulting or harassing, blasphemous, defamatory, libelous, obscene, pornographic, paedophilic, or menacing; ethnically objectionable, disparaging or in breach of copyright, trademark, patent, confidentiality, privacy or any other proprietary information or right; or is otherwise injurious to third parties; or relates to or promotes money laundering or gambling; or is harmful to minors in any way; or impersonates another person; or threatens the unity, integrity, defence, security or sovereignty of India or friendly relations with foreign States or public order or causes incitement to the commission of any cognisable offence or prevents investigation of any offence or is insulting other nation; or objectionable or otherwise unlawful in any manner whatsoever; or which consists of or contains software viruses or any other computer code, file or program designed to interrupt, destroy or limit the functionality of any computer resource, political campaigning, commercial solicitation, chain letters, mass mailings or any "spam; or is patently false and untrue. to cause annoyance, inconvenience or needless anxiety

Reviews, comments, communications and other content

Users of this website may post reviews, comments and other content; send communications; and submit suggestions, ideas, comments, questions, or other information, as long as the content is not illegal, obscene, abusive, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties, or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of "spam." In the event a user uses a false e-mail address, impersonates any person or entity, or otherwise misleads as to the origin of any content. Maalavya reserves the right (but not the obligation) to remove, refuse, delete or edit any content that in the sole judgement of Maalavya violates these Conditions of use and, or terminate your permission to access or use this website. If you do post content or submit material, and unless we indicate otherwise, you (a) grant Maalavya and its affiliates a non-exclusive, royalty-free, irrevocable, perpetual and fully sublicensable rights to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media; and (b) Maalavya and its affiliates and sublicensees the right to use the name that you submit in connection with such content, if they choose. You agree that the rights you grant above are irrevocable during the entire period of protection of your intellectual property rights associated with such content and material. You agree to waive your right to be identified as the author of such content and your right to object to derogatory treatment of such content. You agree to perform all further acts necessary to perfect any of the above rights granted by you to Maalavya cution of deeds and documents, at its request. You represent and warrant that you own or otherwise control all of the rights to the content that you post or that you otherwise provide on or through the website; that, as at the date that the content or material is submitted to Maalavya: (i) the content and material is accurate; (ii) use of the content and material you supply does not breach any applicable Maalavya policies or guidelines and will not cause injury to any person or entity (including that the content or material is not defamatory); (iii) the content is lawful. You agree to indemnify Maalavya and its affiliates for all claims brought by a third party against it or its affiliates arising out of or in connection with a breach of any of these warranties.

Anti Phishing Policy

BEWARE! ITS NOT US, BUT A SCAMSTER

​​

We have noticed that there have been several incidents where Maalavya’s name is misused to collect personal information as well as to cheat and mislead the customers. Please note that such incidents are a scam and must be immediately reported to us at support@maalavya.com. BEWARE of such frauds and phishing activities and by following these steps you can identify and safeguard yourself from such scamsters: a) Be vigilant. Please do not divulge any personal or sensitive data including bank details such as OTP, UPI/ATM PIN, CVV or credit/debit card details to anyone claiming to be a Maalavya’s representative. b) Ensure that you do not click on any suspicious links or any unauthorized web portals or social media posts. c) Watch out for any suspicious calls, fake messages, unsolicited or spam e-mails and any communication sent to you by the unauthorized person(s) asking you to share any personal information malafidely under the pretext of processing refund claims, soliciting to participate in any unauthorized offers, lotteries, contests or scheme or asking for payment of money for such participation or to receive any award thereof or offering any job opportunity. d) Avoid paying any money or deposit funds to any person wrongfully claiming to be Maalavya’s representative or job consultant(s). Neither Maalavya nor any of it’s representative or authorized recruitment consultants take money or any other kind of payment for jobs. e) Report any incident which you believe to be fake or misleading, immediately to us to stay safe from such fraud or phishing. f) Ensure that you transact with us using the authorized channels of Maalavya including it’s platform, approved social media pages or valid and genuine contact details to keep yourselves safe and secure from such fraud or phishing. We are concerned about the security of your online transactions with us and always strive to keep a safe and secure user experience for you. In case of any queries please reach out to us at support@maalavya.com

Privacy Policy

The Maalavya application and website (“Platform”) are made available to you by Water World and/or its affiliates (hereinafter may be referred to as the ‘Company’, ‘we’, ‘us’, and ‘our’) respect your privacy and is committed to protecting it through its compliance with its privacy policy. This policy amongst other things describes: (i) the type of information that the Company may collect from you when you access or use its websites, applications and other online services (hereinafter collectively referred to as the ‘Services’); and, (ii) the Company’s practices for collecting, using, maintaining, protecting and disclosing that information. We encourage you to read this policy carefully to understand the Company's policies and practices regarding your information. By accessing or using its Services and/or registering for an account with the Company, you expressly agree to be bound by the terms and conditions of this privacy policy and you are consenting to the Company's collection, use, disclosure and retention of your personal information as described here. This policy may change from time to time, your continued use of the Company's Services after it makes any change is deemed to be acceptance of those changes, so please check the policy periodically for updates. 1. Applicability of the Policy 1.1. This policy applies only to the information the Company collects through its Services, in email, text and other electronic communications sent through or in connection with its Services. 1.2. This Policy does not apply to the information that you provide to, or that is collected by, any third-party, that you use in connection with its Services. The Company encourages you to consult directly with such third-parties about their privacy practices. 2. Collection of the information 2.1. Some of our Services may be used without revealing any personal information, and for other Services, personal information is required. We may also collect ‘Non-Personal Information’ (i.e., information that cannot be used to identify you). Non-Personal Information includes information like the web pages that you have viewed. In order to access certain features and benefits on our Services, you may need to submit ‘Personally Identifiable Information’ i.e., information that can be used to identify you (as described below). Inaccurate information may affect your ability to use the Services, the information you receive when using the Services, and our ability to contact you. For example, your email address and contact number should be kept valid because these may be the primary channels through which we communicate with you. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to the Company. 2.2. The Company collects several types of information from and about users of our Services, including: (i) Your Personal Information- Personal Information is the information that can be associated with a specific person and could be used to identify that specific person whether from that data, or from the data and other information that we have, or is likely to have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise. Personally Identifiable Information can include, but not be limited to, information such as your name, email address, contact number (cellular and landline), educational qualification(s), occupation, date of birth, marital status, monthly income, city and state of residence, marital status, number of children, employer details, Aadhaar number, PAN, social security and tax identification numbers, and post-qualification or work experience among other things; and/or (ii) Information about your internet connection, the equipment you use to access our Services and your usage details. 2.3. We may collect this information either (i) directly from you when you provide it to us; (ii) automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies); and/or (iii) from any other source of information including from other third party sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. 2.4. Information you provide to us. 2.4.1.Your account information: Your full name, email address, postal code, password and other information you may provide with your account, such as your gender, mobile phone number and website. Your profile picture (if any) that will be publicly displayed as part of your account profile. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google Plus. In such cases, we fetch and store whatever information is made available to us by you through these sign-in services. 2.4.2.Your preferences: Your preferences and settings such as time zone and language. 2.4.3.Your content: Information you provide through our Services, including your reviews, photographs, comments, lists, followers, the users you follow, ordering details and history, favourite categories, special requests, contact information of people you add to, or notify of, your orders through our Services, names, and other information you provide on our Services, and other information in your account profile. 2.4.4.Your searches and other activities: The search terms you have looked up and results you selected. 2.4.5.Your browsing information: How long you used our Services and which features you used; the ads you clicked on. 2.4.6.Your communications: Communications between you and other users or suppliers through our Services; your participation in a survey, poll, sweepstakes, contest or promotion scheme; your request for certain features (e.g., newsletters, updates or other products); your communication with us about employment opportunities posted to the services. 2.4.7.Your transactional information: If you make use of our Services, we may collect and store information about you to process your requests and automatically complete forms for future transactions, including (but not limited to) your phone number, address, email, billing information and credit or payment card information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI compliant payment gateway processors. If you write reviews about businesses with which you conduct transactions through our Services, we may publicly display information that you transacted with those businesses. 2.4.8.Your Public Posts: You also may provide information (such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists, etc.) to be published or displayed (hereinafter, "posted") on publicly accessible areas of our Services, or transmitted to other users of our Services or third-parties (hereinafter collectively referred to as ‘User Contributions’). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable (see "Security" section below). Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services. You should be careful about revealing any sensitive details about yourself in such postings. 2.4.9.We use the information you provide to us to analyse and enhance the functionality and improve the quality of our Services, and to personalize your experience while using our Services. We also use this information to display relevant advertising, provide support to you, communicate with you, and comply with our legal obligations. 2.5. Information we may automatically collect include but may not be limited to the following. 2.5.1.We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in. 2.5.2.Usage information: Details of your use of our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through our Services. 2.5.3.Computer and device information: Information about your computer, Internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device's unique device identifier, mobile network information and the device's telephone number. 2.5.4.Stored information and files: Our Services also may access metadata and other information associated with other files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts and address book information. 2.5.5.Location information: Our applications collect real-time information about the location of your device, as permitted by you. 2.5.6.Last URL visited: The URL of the last web page you visited before visiting our websites. 2.5.7.Mobile device IDs: Unique mobile device identifier (e.g. IDFA, GAID or other device IDs on Apple devices like the iPhone and iPad), if you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications. 2.5.8.Your preferences: Your preferences and settings such as time zone and language. 2.5.9.Your activity on the Services: Information about your activity on the Services, such as your search queries, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited our Services, the date and time you used the Services, error logs, and other similar information. 2.5.10. Mobile status: For mobile application users, the online or offline status of your application. 2.5.11. Applications: If you use the Company’s application, the Company may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion, food and travel. This will help us understand you and your preferences better and enable the Company to provide you with a personalized experience. We may collect, process and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to sign into the Services or connect with or use with the Services. Please see your social media provider's privacy policy and help center for more information about how they share information when you choose to connect your account. 3. Use of the information We use the information we collect from and about you for a variety of purposes, including to: 3.1. Purchase and delivery of products and services. We use your personal information to take, handle and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers. 3.2. Provide, troubleshoot, and improve the Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Services. 3.3. Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with the Services. We may also share your preferences or the Services availed by you with your network followers on the Company for marketing and other promotional activities of our Services 3.4. Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes. 3.5. Communicate with you. We use your personal information to communicate with you in relation to the Services via different channels (e.g., by phone, e-mail, chat). 3.6. Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. 3.7. Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our users, the Company, and others. We may also use scoring methods to assess and manage credit risks. 3.8. To administer contests and sweepstakes. 3.9. To carry out Company’s obligations and enforcing rights arising from any contracts entered into between you and the Company, including for billing and collection. 3.10. Research. Generating and reviewing reports and data, and to conduct research on the Company’s user base and service usage patterns. To conduct research following internal review protocols to ensure the balancing of privacy and to use anonymized data for research. Use for internal purposes such as auditing. understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, and make special offers 3.11. To fulfil any other purpose for which you provide us the information and/or for any other purpose with your consent. Sharing of the information We may disclose personal information that we collect or you provide, as described in this privacy policy, in the following ways: 4.1.1. General Information Disclosures a. To our holding companies, subsidiaries and affiliates, which are entities under common ownership or control of the Company. b. To contractors, advertisers/service providers and other third-parties whom we use to support our business (e.g. logistics and delivery, to collect payments) and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. c. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company about the users of our Services are among the assets transferred. d. To third-parties to market their products or services to you which we feel may be of interest or beneficial to you. We contractually require these third-parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. 4.1.2. To fulfill the purpose for which you provide it. 4.1.3. For any other purpose disclosed by us when you provide the information. Service Providers. We may share your information with outside vendors that we use for a variety of purposes, such as to send you communications via emails, messages or tele-call to inform you about the services and/or products that may be of interest to you, push notifications to your mobile device on our behalf, provide voice recognition services to process your spoken queries and questions, help us analyze use of our Services, and process and collect payments. Some of our products, services and databases are hosted by third party hosting services providers. We also may use vendors for other projects, such as conducting surveys, organizing sweepstakes for us, advertising, marketing and advertisement measuring purposes. We may share information about you with these vendors only to enable them to perform their services. Legal Purposes. We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process. We may also share your information to investigate and address threats or potential threats to the physical safety of any person, to investigate and address violations of this Privacy Policy or the Company’s Terms of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights, property and safety of the Company, our employees, users, or the public. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations on account of legal requests such as subpoena, court order or government demand to comply with the law. Social Networks. If you interact with social media features on our Services, such as the Facebook Like button, or use your social media credentials to log-in or post content, these features may collect information about your use of the Services, as well as post information about your activities on the social media service. Your interactions with social media companies are governed by their privacy policies. To enforce or apply our Terms of Use available at [https://www.maalavya.com/storepolicies] and other agreements, including for billing and collection purposes. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our users or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. 4.7. Consent. We may share your information in any other circumstances where we have your consent. Third Party links and services 5.1. The Services may contain links to third-party websites. Your use of these features may result in the collection, processing or sharing of information about you, depending on the feature. Please be aware that we are not responsible for the content or privacy practices of other websites or services which may be linked on the Company’s Services. We do not endorse or make any representations about third-party websites or services. Our Privacy Policy does not cover the information you choose to provide to or that is collected by these third parties. We strongly encourage you to read such third parties' privacy policies. Anonymous or de-identified data 6.1. We may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools as described below. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation. Cookies 7.1. Cookies are alphanumeric identifiers with a small amount of data that is stored on the user’s device hard-drive containing information about the user, commonly used as an anonymous unique identifier. We may offer certain features only through ‘cookies’ and may also collect information about you using these cookies. Please note, a cookie in no way gives the Company access to your device. Other websites may place their own cookies or other files on your device, collect data or solicit personal information from you, for which the Company shall not be held responsible or liable. We encourage you to read the privacy policies of all external sites. We also use cookies from third party partners for marketing and promotional purposes. Please note that most web browsers are set to accept cookies by default. 7.2. We strive to provide you with choices regarding the personal information you provide to us. Security Precautions 8.1. We ensure to maintain reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to your information and to maintain data security. These safeguards take into account the sensitivity of the information that we collect, process and store and the current state of technology. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. The access to the Services is offered through the use of a secure server and adhere to our security guidelines to protect it against unauthorized access. However, by using the Services, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Services. 8.2. We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal information secure. You should not share your user name, password, or other security information for your account with anyone. If we receive instructions using your user name and password, we will consider that you have authorized the instructions for such use. Permissible Age 9.1. The Services are not intended for users under the age of 18 (eighteen), unless permitted under applicable local laws (Permissible Age). We do not knowingly collect any personal information from users or market to or solicit information from anyone under the age of 18 and use of our Services is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. 9.2. If you are under the age of 18 years then you must use the Services under the supervision of your parent, or legal guardian. If we become aware that a person submitting personal information is under the age of 18 years, we will delete the account and any related information as soon as possible. Data Retention 10.1. A user can close an account by visiting the profile settings page on our website. A user may request for deletion of its personal information by raising a request with the Grievance Officer as per the provisions of Section 14 of this Privacy Policy. Notwithstanding the foregoing, we reserve the right to retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. We may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity. We may archive information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. We may also continue to retain your data in anonymised form for analytical and research purposes. Job Applicants 11.1. If your information is submitted to us through our Service when applying for a position with the Company, the information will be used to consider your application. We may retain your information for any period of time. This information may be shared with other companies for the purpose of evaluating your qualifications for the particular position or other available positions, as well as with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings. Your Consent 12.1. By accessing or using the Services or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal information) on the Services in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy. 12.2. You, while providing your personal information in relation to the Services or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. Changes to this Privacy policy 13.1. We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make any material changes to this Privacy Policy, we will post the changes here. Please review the changes carefully. Your continued use of the Services following the posting of changes to this Privacy Policy will constitute your consent and acceptance of those changes. Grievance Officer 14.1. In accordance with Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures And Sensitive Personal Data or Information) Rules, 2011, ​ email id: support@maalavya.com Contact us 15.1. If you have any queries relating to the processing/ usage of information provided by you or the Company's Privacy Policy or if you would like to raise any other inquiries, you may email us at the contact information provided above under section 14 of this privacy policy.

Intellectual Property Policy

Company (as defined in the Terms & Conditions) respects all third party intellectual property. If you believe that your intellectual property rights have been used in a way that gives rise to concerns of infringement, please refer to the procedure for registration of a complaint mentioned herein below. To facilitate and assist people and organizations protect their intellectual property rights and as a trust building exercise between Company and its users, the Company has put in place this Intellectual Property Policy ("IP Policy") to identify and remove infringing or unlicensed items and material listed on its Platform (as defined in the Terms & Conditions) when an owner of intellectual property reports such infringement to us. The IP Policy is made in compliance with the applicable Indian Laws. 1. Intellectual Property For the purpose of this IP Policy, "Intellectual Property" includes the following: (a) "Trade Marks" means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from of the others and may include service marks, logos, designs, trade dress, shape of goods, their packaging or combination of colours, as are duly registered and/or pending registration under the Trade Marks Act, 1999. (b) "Copyrights" in, copyrighted works and copyrighted materials i.e. literary, dramatic or musical work or artistic work, owned, acquired or validly licensed to any person in terms of the Copyright Act, 1957. (c) Other intellectual property rights legally valid and recognized in India such as trade secrets, proprietary know-how, any patentable or non-patentable inventions, discoveries or any modifications, adaptations, derivatives or improvements of each of the above. 2. Eligibility to Report If you are the owner/valid licensee of any Intellectual Property in any content ("IP Owner") available/uploaded on Platform without your consent, or you believe that your content has been copied/misused in any way that constitutes infringement of your Intellectual Property rights, you may report the same to Company. 3. Procedure to report Intellectual Property right infringement 3.1. IP Owner is required to email us at support@maalavya.com; a notice of infringement in the format set out in SCHEDULE I hereto ("Notice Form") specifying the allegedly infringing listings on Platform. 3.2. Company, on receipt of the Notice Form, may satisfy itself with the (a) genuineness of a duly and completely filled Notice Form and (b) the veracity thereof. Basis the same, Company may: (i) immediately delist the infringing products from the Platform; (ii) block the relevant supplier/reseller/vendor/merchant/advertiser account from Platform and/or bar such supplier/reseller/vendor/merchant/advertiser from listing any products on Platform. 4. Indemnity IP Owner understands that by submitting Notice Form, IP Owner grants to Company, the right to inter alia forwarding the Notice Form to the parties involved in the provision of the allegedly infringing content. You agree to indemnify Company for all claims brought by a third party against Company arising out of or in connection with the submission of a Notice Form. 5. Consequences of Incomplete/Frivolous Reporting 5.1. If the Notice Form is incomplete or Company opines (in its sole discretion) that the Notice Form is frivolous and/or fake, Company may not take any action as stated above and may, if it deems necessary, report to the relevant supplier/reseller/vendor/merchant/advertiser. 5.2. If relevant supplier/reseller/vendor/merchant/advertiser believes that a report against it is frivolous, such relevant supplier/reseller/vendor/merchant/advertiser may intimate Company about the same along with documentary proof thereof ("Counter Claim"). 5.3. Company may reactivate the account of such relevant supplier/reseller/vendor/merchant/advertiser and list the products on the Platform if Company is satisfied, in its sole discretion, of the genuineness of such Counter Claim. Company may require such supplier/reseller/vendor/merchant/advertiser to provide such information or documents, as it may deem fit for the said purpose. 5.4. You acknowledge that Company will exercise its discretion based on the documents and information provided by you and shall not independently verify the genuineness of your claim. Accordingly, Company shall not be held liable in any manner for any act/omission, so far as Company exercises reasonable and due diligence with respect to any Notice Form and/or a Counter Claim. 5.5. You acknowledge that Company is not a statutory or judicial body and may act or omit to act basis the documents provided to it either by an alleged IP Owner or relevant supplier/reseller/vendor/merchant/advertiser. You accordingly, acknowledge that Company shall not be liable for any such action or omission. SCHEDULE I NOTICE FORM To, Water World @ Maalavya I/We, [__] [insert name] (s/d/o or a company/LLP registered under the Companies Act, 1956/2013/ Limited Liability Partnership Act 2008) residing at /having registered office at [__] [insert address], through authorized representative Mr. [__] [insert name and designation], authorized vide [__] [insert details of Board Resolution, if any] do solemnly and sincerely declare as follows: 1. I/We am/are the right owner of certain Intellectual Property rights, created/modified and applied for registration/registered under [__] [insert details of relevant statute]. Please see enclosed certified true copy of [__] [insert details proof of ownership of Intellectual Property by IP Owner]; 2. I/We believe that the item listings or materials identified in the annexure attached hereto [link and other details to be provided] are not authorized by me/us, our agent, or the law and therefore infringe my/our Intellectual Property rights; 3. [__] [insert reasons for comprehending that the products in question violate IP Owner's Intellectual Property rights and the basis of your decision such as test purchases, laboratory reports or such similar documentary proof]. 4. In light of above, you are requested to expeditiously remove or disable access to the material or products claimed to be infringing from Maalavya.com/Portal. 5. I/We may be contacted at: Name- [__] Designation & Company- [__] Address- [__] Email- [__] Telephone/Fax- [__] and make this declaration conscientiously believing it to be true and correct. Declared by [__] on [__] [insert date] at [__] [insert place] Yours sincerely, Signature Note: (i) Please provide documentary proof of ownership of Intellectual Property; (ii) Please provide documentary proof supporting your claim (if any); (iii) Please note that all documentary proof submitted along with this Notice should be "certified as true". (iv) Please note that the information and documents provided in this notice may be shared with the person who is alleged to have infringed your Intellectual Property.

Supplier Agreement ( Only for a seller on MAALAVYA platform)

Supplier Agreement

This Agreement is entered between Water World ("Maalavya"), a company registered under the Companies Act, 2013 having its registered office at Vaishnavi Signature, No. 78/9, Outer Ring Road, Bellandur Village, Varthur Hobli, Bengaluru, Karnataka - 560103, India; and the registered supplier (“Supplier”) who shall list the Products (defined below) and avail Services (defined below) from Maalavya and whose details are recorded as per the documents provided during registration with Maalavya . This Agreement is an electronic record in terms of Information Technology Act, 2000 and being a system generated document does not require any physical signatures. By clicking the 'Accept' or a similar option and registering or using Services, Supplier confirms that he/she/it has read and understood the Agreement and agrees to be bound by the terms and conditions of this Agreement including in relation to the sale of the Products listed by Supplier. Maalavya and Supplier shall be individually referred as Party and collectively as Parties. WHEREAS: Maalavya owns and operates an e - commerce marketplace named www.maalavya.com and Android App, IOS or any other app Maalavya develop in Future. App (collectively, "Application") where registered Suppliers can offer to sell their respective Products to Users of the Application. Supplier is the brand owner/manufacturer/supplier/distributor/retailer of the Products (defined below) to be listed on the Application and has the authority and capacity to list and sell the Products on the Application. Users place the Order (defined below) of the Products listed by the Supplier on the Application. Maalavya's role as a marketplace is limited to managing the Application, associated marketing, payment collections, order management, logistics, enquiry management and other incidental services to enable the Order(s) between Supplier and the User, described in detail in SCHEDULE 1 (collectively, "Services"). NOW THEREFORE, in consideration of the foregoing promises and for other good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the Parties hereto hereby agree as following

DEFINITIONS AND INTERPRETATION

Unless the context otherwise requires, the following words and expressions shall have the meanings as set out herein below: "Affiliate" of a Person means (i) in the case of any Person that is a natural person, any other Person (other than a natural person) that, either directly or indirectly, is Controlled (defined below) by the Person, or any Person who is a Relative (defined below) of the Person; and (ii) in the case of any Person other than a natural person, any other Person that, either directly or indirectly through one (1) or more intermediate Persons, Controls, is Controlled by, or is under the common Control with the said Person; "Agreement" shall mean this Supplier Agreement entered between the Parties for use and access of the Application and it includes terms of use, Supplier Policies and other policies intimated by Maalavya over Supplier Panel (or otherwise communicated). "Applicable Law" means all applicable provisions of all (i) constitutions, treaties, statutes, enactments, laws (including the common law), acts of legislature or parliament, codes, rules, regulations, ordinances, or byelaws including but not limited to the Legal Metrology Act, 2009 and the rules thereof and the Consumer Protection Act, 2019 and the rules thereof as well as notifications, guidelines or policies issued by any governmental authority; (ii) administrative interpretation, writ, orders, decisions, directions, directives, injunctions, judgments, arbitral awards, awards, decrees of or agreements with any governmental authority; or (iii) consent, approval, authorisation, waiver, permit, grant, franchise, concession, agreement, license, certificate, exemption, order, registration, declaration, filing, report or notice of, with, to or from any governmental authority, whether in effect as of the date of this Agreement or at any time thereafter; or (iv) international treaties, conventions and protocols including related to anti-corruption laws and anti-money laundering laws, in each case, which may be in force from time to time. "Application" shall have the meaning assigned to such term in Recital A; "Business Day" shall refer to any day when the scheduled commercial banks in India are open for business, and shall exclude Sundays and notified public holidays; "Commission" shall have the meaning assigned to such term in clause 4.1; "Confidential Information" shall have the meaning assigned to such term in clause 10.6; "Control" shall mean, with respect to a Person, the acquisition or control, directly or indirectly, of more than 50% (fifty per cent) of the voting rights or of the issued share capital of such Person or the right to appoint and/or remove the majority of the members of the board of directors or other governing body of such Person, the power to direct or cause the direction of the management, to exercise significant influence on the management or policies of such Person, whether obtained directly or indirectly, and whether obtained by ownership of share capital, the possession of voting rights, through contract or otherwise., and the terms "Controlling," "Controlled by" and "under common Control with" shall have corresponding meaning; "Data" shall have the meaning assigned to such term in clause 5.1; "Force Majeure Event" shall have the meaning assigned to such term in clause 14.1; "Intellectual Property" shall have the meaning assigned to such term in clause 10.2; "Order" shall mean a final purchase order placed by a User with the Supplier through the Application for the purchase of the Product; "Person" means any natural person, firm, company, joint venture, partnership, association or other entity (whether or not having separate legal personality); "Policy" refers to the policies intimated by Maalavya via Supplier Panel or posted in the Application which needs to be complied by Supplier for use of the Application including but not limited to terms of use; "Product(s)" shall mean such products as are proposed to be sold by Supplier through the Application pursuant to this Agreement; "Relative" shall have set out in Section 2(77) of the Companies Act, 2013; "Representative" shall have the meaning assigned to such term in clause 3.5; "Service Fee" shall have the meaning assigned to such term in clause 4.2; "Supplier Fee" shall have the meaning assigned to such term in clause 4.6; "Supplier Panel" means different panels which are provided by Maalavya to Supplier on the Application or through a Maalavya authorized web link with functionalities described in more detail in SCHEDULE 1; "Supplier Fee Payment Date" shall refer to the next Business Day date post completion of Supplier Fee Payment Cycle which shall be 8th Business Day from the Order delivery date, upon which Maalavya shall make payment of Supplier’s Fee to the Supplier as per clause 4.6. "Supplier Fee Payment Cycle" shall refer to the 7 Business Days’ period from the Order delivery date, excluding the Order delivery date. "Supplier Information” refers to the details sought by Maalavya for registering Supplier over the Application; "Supplier Policies" means the policies of Maalavya in force, as amended from time to time, available on the Supplier Panel. "Term" shall have the meaning assigned to such term in clause 12.1; "Territory" shall refer to the Republic of India; "User" shall refer to the any Person using the Application for placing an Order with the Supplier including but not limited to reseller/entrepreneur and customers. This Agreement is an electronic record in terms of Information Technology Act, 2000 and being a system generated document does not require any physical signatures. By clicking the 'Accept' or a similar option and registering or using Services, Supplier confirms that he/she/it has read and understood the Agreement and agrees to be bound by the terms and conditions of this Agreement including in relation to the sale of the Products listed by Supplier. Maalavya and Supplier shall be individually referred as Party and collectively as Parties. WHEREAS: Maalavya owns and operates an e - commerce marketplace named www.maalavya.com and Android App, IOS or any other app Maalavya develop in Future. App (collectively, "Application") where registered Suppliers can offer to sell their respective Products to Users of the Application. Supplier is the brand owner/manufacturer/supplier/distributor/retailer of the Products (defined below) to be listed on the Application and has the authority and capacity to list and sell the Products on the Application. Users place the Order (defined below) of the Products listed by the Supplier on the Application. Maalavya's role as a marketplace is limited to managing the Application, associated marketing, payment collections, order management, logistics, enquiry management and other incidental services to enable the Order(s) between Supplier and the User, described in detail in SCHEDULE 1 (collectively, "Services"). NOW THEREFORE, in consideration of the foregoing promises and for other good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the Parties hereto hereby agree as following

REGISTRATION AND ENROLLMENT

To avail the Services, Supplier must complete the registration process available on the Application. Such registration and use of Services are limited to parties who can enter into a legally binding agreement and are competent to contract as per the Indian Contracts Act, 1972. Supplier represents that, it is not a minor i.e. under 18 years of age. If Supplier represents a business entity, Supplier warrants that it is legally authorised to make representations on behalf of such entity and bind it to this Agreement and to list Products on the Application. Supplier shall furnish various details including its (or its business') legal name, address, phone number, e-mail address, bank account details, applicable tax registration details as well as any other information as Maalavya may request. The Supplier consents to Maalavya collecting sensitive personal information about the Supplier. Maalavya shall store, process, use and share the sensitive personal information and other data collected about the Supplier in accordance with the privacy policy which can be accessed at https://www.maalavya.com/storepolicies Any password provided to Supplier by Maalavya may be used only during the Term to access its Supplier Panel account (or other tools) to use the Service, electronically accept transactions, and review its completed transactions. Supplier is solely responsible for maintaining the security of its password. Supplier shall not disclose its password to any third party (other than third parties authorized by Supplier to use its account in accordance with this Agreement) and are solely responsible for any use of or action taken under its password. If Supplier password is compromised, it must immediately change its password. User shall be responsible for authorized or unauthorized access to the account of the User by any other person. User shall bear all responsibility for the confidentiality of the User’s password and all use or charges incurred therefrom. Supplier agrees that Maalavya, at its sole discretion, retains the right to at any time, terminate or suspend the Suppliers account or indefinitely block Supplier from accessing the Application in accordance with Supplier Deactivation Policy as available on the Supplier Panel or terminate the Agreement. The Supplier acknowledges that the Application/Supplier Panel is proprietary to Maalavya and is and always shall be the property of Maalavya . Any intellectual property created on, or using, or for storage in the Application/Supplier Panel has always and shall always vest in Maalavya. The Supplier also acknowledges and confirms that its access to the Portal cannot be licensed, sold or assigned. The Supplier acknowledges and confirms that from time to time, the Application/Supplier Panel may be inaccessible or inoperable for any reason, including without limitation, (i) equipment malfunction; (ii) periodic maintenance procedures, or (iii) causes which are beyond the control of Maalavya or which are not foreseeable by Maalavya. Additionally, the Supplier acknowledges that Maalavya has the right at any time to change, discontinue or remove any aspect or feature of the Application/Supplier Panel, including, but not limited to the content, hours of availability and equipment needed for access or use. Maalavya does not accept any responsibility and will not be liable for any loss or damage whatsoever arising out of or in connection with the Suppliers’ ability/inability to access or to use the Application/Supplier Panel."Affiliate" of a Person means (i) in the case of any Person that is a natural person, any other Person (other than a natural person) that, either directly or indirectly, is Controlled (defined below) by the Person, or any Person who is a Relative (defined below) of the Person; and (ii) in the case of any Person other than a natural person, any other Person that, either directly or indirectly through one (1) or more intermediate Persons, Controls, is Controlled by, or is under the common Control with the said Person; "Agreement" shall mean this Supplier Agreement entered between the Parties for use and access of the Application and it includes terms of use, Supplier Policies and other policies intimated by Maalavya over Supplier Panel (or otherwise communicated). "Applicable Law" means all applicable provisions of all (i) constitutions, treaties, statutes, enactments, laws (including the common law), acts of legislature or parliament, codes, rules, regulations, ordinances, or byelaws including but not limited to the Legal Metrology Act, 2009 and the rules thereof and the Consumer Protection Act, 2019 and the rules thereof as well as notifications, guidelines or policies issued by any governmental authority; (ii) administrative interpretation, writ, orders, decisions, directions, directives, injunctions, judgments, arbitral awards, awards, decrees of or agreements with any governmental authority; or (iii) consent, approval, authorisation, waiver, permit, grant, franchise, concession, agreement, license, certificate, exemption, order, registration, declaration, filing, report or notice of, with, to or from any governmental authority, whether in effect as of the date of this Agreement or at any time thereafter; or (iv) international treaties, conventions and protocols including related to anti-corruption laws and anti-money laundering laws, in each case, which may be in force from time to time. "Application" shall have the meaning assigned to such term in Recital A; "Business Day" shall refer to any day when the scheduled commercial banks in India are open for business, and shall exclude Sundays and notified public holidays; "Commission" shall have the meaning assigned to such term in clause 4.1; "Confidential Information" shall have the meaning assigned to such term in clause 10.6; "Control" shall mean, with respect to a Person, the acquisition or control, directly or indirectly, of more than 50% (fifty per cent) of the voting rights or of the issued share capital of such Person or the right to appoint and/or remove the majority of the members of the board of directors or other governing body of such Person, the power to direct or cause the direction of the management, to exercise significant influence on the management or policies of such Person, whether obtained directly or indirectly, and whether obtained by ownership of share capital, the possession of voting rights, through contract or otherwise., and the terms "Controlling," "Controlled by" and "under common Control with" shall have corresponding meaning; "Data" shall have the meaning assigned to such term in clause 5.1; "Force Majeure Event" shall have the meaning assigned to such term in clause 14.1; "Intellectual Property" shall have the meaning assigned to such term in clause 10.2; "Order" shall mean a final purchase order placed by a User with the Supplier through the Application for the purchase of the Product; "Person" means any natural person, firm, company, joint venture, partnership, association or other entity (whether or not having separate legal personality); "Policy" refers to the policies intimated by Maalavya via Supplier Panel or posted in the Application which needs to be complied by Supplier for use of the Application including but not limited to terms of use; "Product(s)" shall mean such products as are proposed to be sold by Supplier through the Application pursuant to this Agreement; "Relative" shall have set out in Section 2(77) of the Companies Act, 2013; "Representative" shall have the meaning assigned to such term in clause 3.5; "Service Fee" shall have the meaning assigned to such term in clause 4.2; "Supplier Fee" shall have the meaning assigned to such term in clause 4.6; "Supplier Panel" means different panels which are provided by Maalavya to Supplier on the Application or through a Maalavya authorized web link with functionalities described in more detail in SCHEDULE 1; "Supplier Fee Payment Date" shall refer to the next Business Day date post completion of Supplier Fee Payment Cycle which shall be 8th Business Day from the Order delivery date, upon which Maalavya shall make payment of Supplier’s Fee to the Supplier as per clause 4.6. "Supplier Fee Payment Cycle" shall refer to the 7 Business Days’ period from the Order delivery date, excluding the Order delivery date. "Supplier Information” refers to the details sought by Maalavya for registering Supplier over the Application; "Supplier Policies" means the policies of Maalavya in force, as amended from time to time, available on the Supplier Panel. "Term" shall have the meaning assigned to such term in clause 12.1; "Territory" shall refer to the Republic of India; "User" shall refer to the any Person using the Application for placing an Order with the Supplier including but not limited to reseller/entrepreneur and customers. This Agreement is an electronic record in terms of Information Technology Act, 2000 and being a system generated document does not require any physical signatures. By clicking the 'Accept' or a similar option and registering or using Services, Supplier confirms that he/she/it has read and understood the Agreement and agrees to be bound by the terms and conditions of this Agreement including in relation to the sale of the Products listed by Supplier. Maalavya and Supplier shall be individually referred as Party and collectively as Parties. WHEREAS: Maalavya owns and operates an e - commerce marketplace named www.maalavya.com and Android App, IOS or any other app Maalavya develop in Future. App (collectively, "Application") where registered Suppliers can offer to sell their respective Products to Users of the Application. Supplier is the brand owner/manufacturer/supplier/distributor/retailer of the Products (defined below) to be listed on the Application and has the authority and capacity to list and sell the Products on the Application. Users place the Order (defined below) of the Products listed by the Supplier on the Application. Maalavya's role as a marketplace is limited to managing the Application, associated marketing, payment collections, order management, logistics, enquiry management and other incidental services to enable the Order(s) between Supplier and the User, described in detail in SCHEDULE 1 (collectively, "Services"). NOW THEREFORE, in consideration of the foregoing promises and for other good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the Parties hereto hereby agree as following

PRODUCT LISTING, SALES AND MANAGEMENT

Maalavya shall permit the Supplier to list the Products on the Application through the Supplier Panel, on such terms contained in this Agreement or as provided in the Supplier Panel from time to time, provided however, that Maalavya reserves the right to select or delist any Product or delist the Supplier or remove/disable access of the Supplier to the Application/Supplier Panel, in each case, at its sole discretion. Supplier shall at all times comply with the provisions of this Agreement, the notifications on the Supplier Panel and the Supplier Policies, as amended from time to time on the Supplier Panel. Supplier is bound to accept a User as a contractual party and handle the Order in compliance with the information contained on the Supplier Panel at the time the Order was made, including any supplementary information made known by the User. Supplier shall be solely responsible for ensuring the quality, originality and sufficiency of the Products listed on Application and shall ensure that the Products are at all times in compliance with the standards prescribed for such Products under Applicable Law and the Supplier Policies. Maalavya shall in no event, be responsible for any deficiency in the quality, originality or sufficiency of the Products listed on the Application and any services provided by the Supplier to the User. Maalavya shall provide account management services (itself or through its agents) to the Supplier if the Supplier opts to receive the same as an add-on service that the Supplier may be entitled to receive for an additional payment. The detailed scope of the account management services offered to the Suppliers are set out in detail in Schedule 2 hereto. The Suppliers interested in receiving such account management services would be required to execute a separate addendum agreement in the form approved by Maalavya. Maalavya shall have the sole right to modify the composition or nature of the Services or the Application, including the manner in which the Services are provided, without Supplier's prior written consent. Any changes to the Services or the Application shall be reasonably endeavoured to communicated to the Supplier. Supplier shall designate 1 (one) individual who shall be the primary point of contact for any matter that may arise under this Agreement ("Representative"). Supplier shall have the right to change the Representative upon provision of one (1) month’s prior written notice to Maalavya. Supplier shall use the promotional and marketing materials including but not limited to the packaging material such as box, bags, covers, wrappers and other materials, bearing Maalavya’s Intellectual Property including trademark, copyright or design as per the instructions provided by Maalavya. Supplier further agrees and acknowledges that the Intellectual Property rights associated with these materials shall solely vest with Maalavya. In no manner shall the use of materials by the Supplier purport or vest any rights or license in any Maalavya’s Intellectual Property.

COMMISSION AND SERVICE FEE

In consideration for permitting the Supplier to sell Products on the Application and have access to Supplier Panel, Maalavya shall charge a fee on every eligible Order placed on the Application, at such rates prescribed in the Supplier Panel from time to time (the " Commission"). The Fee (which is a percentage of the sales amount) may be revised from time to time and such revision shall be communicated by Maalavya through the Supplier Panel. Maalavya shall also charge Supplier for the Services provided, including any marketing expenditure and logistics charges incurred by Maalavya on behalf of Supplier (the "Service Fee"), at such rates prescribed in the Supplier Panel. Maalavya shall submit an invoice to the Supplier on a monthly basis for the Service Fee payable by Supplier on or after the seventh (7th) Business Day of the following month. All payments shall be made by Supplier in Indian National Rupees (INR) unless otherwise mutually agreed by the Parties in writing. The invoicing and payment of the Supplier Fee shall be as per the prescribed Supplier Policies in this regard. At Maalavya's option, all payments to Supplier will be made to the Supplier bank account provided by Supplier during registration, via cheque or electronic transfers or other means as specified by Maalavya. Supplier agrees that Maalavya shall not be liable for any failure to make payments to Supplier on account of incomplete or inaccurate information provided by Supplier with respect to its bank account. Maalavya shall set off any losses, Service Fee or Commission payable by Supplier against the amount/(s) payable to Supplier. Maalavya’s right under this clause shall be in addition to, and not in derogation of, all other rights available to Maalavya under this Agreement or Applicable Law. The payment for the Orders shall be collected by Maalavya on Supplier's behalf ("Supplier Fee") acting as a marketplace with the sole intent of facilitating Orders. Maalavya shall subject to deductions under this clause, transfer the balance Supplier Fee to the bank account designated by Supplier, as provided to Maalavya. Maalavya will raise tax invoices on behalf of the Supplier basis the HSN code and Goods and Service Tax (“GST”) rate provided by the Supplier. Maalavya shall collect the Supplier Fee from the User, on Supplier's behalf, and shall transfer such amount/(s), subject to the deduction of the Commission or/and Service Fee or/and shipping fees, penalty and taxes prescribed by the Government on Supplier Fee Payment Date upon completion of the Supplier Fee Payment Cycle. Furthermore, it is clarified that the Supplier Fee Payment Date is to be construed as the day on which the transaction is deemed to be completed for purposes of settlement of any funds which shall be the next Business Day upon completion of Supplier Payment Cycle. In case the said agreed-upon date of transaction completion falls on a banking holiday or Saturday / Sunday however, it is agreed between Maalavya and the Supplier that the deemed transaction completion date would then fall on the next business / working day for Maalavya . Notwithstanding the provisions of this Agreement, nothing in this Agreement shall be construed as Maalavya operating a payments and settlement system as defined under the Payment and Settlement Systems Act, 2007. Furthermore as Supplier Fee Payment Cycle is subject to Product returns, so notwithstanding anything to the contrary contained in this Agreement, the Supplier Fee Payment Cycle and Supplier Fee Payment Date shall change corresponding to Product returns by the Supplier's customer(s), if any and accordingly in such a case, the Supplier Fee Payment Cycle shall be 15 Business Days' period from the Order delivery date, excluding the said Order delivery date and Supplier Fee Payment Date shall be the 16th Business Day from the Order Delivery date. If based on information available to Maalavya , Maalavya reasonably concludes that Supplier actions and/or performance in connection with the Agreement may result in a significant number of customer disputes, chargebacks or other claims in connection with the Application, then Maalavya may, in its sole discretion and subject to Applicable Law, delay initiating any payments to be made or that are otherwise due to Supplier under this Agreement for the earlier of: (a) a period of 90 (ninety) calendar days following the initial date of suspension; or (b) completion of any investigation(s) regarding Supplier actions and/or performance in connection with the Agreement. Supplier agrees that Maalavya is entitled to the interest, if any, paid on balances maintained as deposits in its bank accounts. Supplier shall be responsible for any applicable value added tax, goods and service tax (GST), service tax, sales tax, real or personal property tax, income or any other taxes, cess, levy whatsoever including taxes relating to the Products, attributable to or incurred by Supplier. Maalavya shall withhold taxes/payments, if required under Applicable Law to be withheld on payments made to Supplier hereunder and shall be required to remit to Supplier only the net proceeds thereof. Maalavya shall remit the taxes withheld to the appropriate governmental authority and agree to provide Supplier, in a timely manner, with properly executed documentation or other information or receipts or certificates evidencing Maalavya’s payment of any such tax. Supplier may deposit and submit Form 16A to Maalavya towards deduction of tax at source against invoices issued by Maalavya towards Service Fee charged to Supplier. Supplier shall submit the TDS claim for a given financial year within 6 (six) months from the last date of such financial year. Maalavya shall reimburse equivalent TDS amount, on receipt of valid Form 16A within 60 (sixty) days from such receipt within 6 (six) months from end of a given financial year. In case at any point of time after onboarding if Supplier’s GSTIN is cancelled, Supplier should inform Maalavya about the same and if any charges are levied on account of such cancellation will be recovered from Supplier. It is the primary responsibility of the Supplier to inform Maalavya in case of any cancellation/suspension of GSTIN. In case of any discrepancy in the reporting / returns filed by Supplier, Supplier agrees that it will resolve such discrepancy immediately and indemnify Maalavya against any claims, losses, taxes, interest and penalty payable in this regard.

DATA

The Supplier acknowledges that it may receive some User data including sensitive personal information of the User pursuant to transactions carried out on the Application. The Supplier acknowledges and agrees that Maalavya and its Affiliates are and shall remain the sole owner of any User data, case files or any other associated User information (including sensitive personal information of the User) (collectively "Data") at all times during the Term and post the Term of this Agreement. Supplier shall ensure that Data shall not be: (i) used by Supplier other than in connection with the sale of the Products; (ii) sold, assigned, leased, or otherwise, in any manner or form whatsoever disclosed to third Persons by the Supplier; or (iii) commercially exploited by or on behalf of the Supplier, its employees, subcontractors, agents or affiliates. The Supplier further agrees that it shall only retain the Data only for so long as necessary for participation on the Application/Supplier Panel or to fulfil statutory obligations (e.g. tax) and that the Supplier shall on Maalavya’s request delete all such information upon termination of this Agreement. As part of the Services, Supplier shall promptly correct any errors or inaccuracies in Data caused by the Supplier. Upon Maalavya’s request, Supplier shall also promptly correct any other errors or inaccuracies in the Data. All Data received or produced during the performance of the Services hereunder, and in Supplier possession, shall be contained in a database and shall, upon Maalavya’s written request, be delivered to Maalavya or its Affiliates within the time period and in the format stated in the request by Maalavya. In the event any or all of the Data is destroyed or damaged in any way, Supplier shall, at Supplier’s cost, promptly restore the Data or facilitate its collection. Supplier shall protect the Data at all times and shall use the same degree of care to prevent the loss of or alteration of Data in the Supplier’s possession that a prudent person would use to protect that person’s information and one which is at any cost not lesser than the standard of care that Supplier use to protect its own information and other information that may be in its possession. Supplier shall not use the Application or the Services, in whole or in part, for any purpose that is unlawful or prohibited by this Agreement or any Applicable Law. Without limiting the generality of the foregoing, Supplier agrees that Supplier will not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, frame in another web page, use on any other website or product, transfer, or sell any information, content, artwork, graphics, software, lists of users, databases or other lists or products provided through or obtained from the Application/Services other than for use as expressly permitted by this Agreement. This means, among other activities, that Supplier agrees not to engage in the practices of "screen scraping," "database scraping," or any other activity with the purpose of obtaining lists of User or other information. Supplier agrees that it will not use the Application/Services in any manner that could damage, disable, overburden, or impair the Application/Services or interfere with any other person's use and enjoyment of the Application/Services. Supplier shall not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Application/Services. Except with the prior written permission of Maalavya, Supplier agrees that it will not access or attempt to access password protected, secure or non-public areas of the Application/Services. Without limiting any of Maalavya’s rights or remedies under this Agreement or available to Maalavya at law or in equity, if Supplier violates any of the terms and conditions herein or those displayed on the Application/Supplier Panel, its Supplier Panel account and/or other access to Application may be terminated and Supplier may be subject to prosecution.

ANTI-CORRUPTION AND ANTI-BRIBERY, ANTI MONEY LAUNDERING AND WISTLEBLOWER MACHANISM

Supplier agrees that its performance under this Agreement will be in full compliance with all applicable anti-corruption laws and regulations, including but not limited to the U.S Foreign Corrupt Practices Act and the UK Bribery Act. Accordingly, Supplier agrees that in connection with its activities under this Agreement, neither the Supplier nor any agent, affiliate, employee or other person acting on its behalf will offer, promise, give or authorize the giving of anything of value, or offer, promise, make, or authorize the making of any bribe, rebate, payoff, influence payment, facilitation payment, kickback, or other unlawful payment, to any government official, political party, or candidate for public office in order to obtain or retain business, gain any unfair advantage, or influence any act or decision of a government official. Supplier hereby agrees and undertakes that the Supplier and it’s Affiliates, agents, subcontractors, employee or representatives shall at all times comply with anti-money laundering laws. In any event Maalavya determines, in its sole discretion, that the Supplier has engaged in any conduct that violates applicable anti-corruption laws, anti-money laundering laws and regulations, Maalavya shall immediately have the right to suspend the Services and thereafter terminate the Agreement. Whistleblower mechanism- Maalavya encourages its employees and partners such as suppliers, users and anyone having any connection with Maalavya, who have reasonable suspicions of misconduct to report such concerns without fear of punishment. The Supplier can make disclosures by a written communication in good faith in relation to information that is indicative of unethical or improper activity. It is hereby clarified that such disclosures should not be personal or speculative in nature and should be based on facts. Upon receipt of such disclosures, Maalavya shall ensure that the Supplier is not victimized and that the disclosure is kept confidential and is protected in all respects. Further, Maalavya shall on a best efforts basis ensure that the Supplier will not be subjected to any kind of discrimination and will not face any retaliation. Any disclosure as per this clause can be reported online by addressing a mail to support@maalavya.com

COMPLIANCE WITH APPLICABLE LAWS

Supplier’s Products shall at all times be compliant with all the Applicable Law, including but not limited to, packing and labelling requirement under Legal Metrology Act, 2009, Food Safety and Standards Act, 2006, Drugs and Cosmetics Act, 1940 Consumer Protection Act, 2019 and its rules, labour laws, environmental laws and rules made thereunder. Further, Supplier shall also be responsible for making payment of applicable taxes on manufacture and sale of Products to the User. The Supplier shall not engage in any unfair trade practises and will not undertake any actions which are likely to result in any User being mislead or deceived. Supplier shall also ensure full compliance with the applicable tax laws including but not limited to the provisions of Integrated Goods and Services Tax (IGST), Central Goods and Services Tax (CGST) and Union Territory Goods and Services Tax (UTGST) or State Goods and Services Tax (SGST) in respect of the Products supplied by the Supplier. If Supplier is responsible for B2C QR code invoicing it is the responsibility of Supplier to inform Maalavya with adequate time period of at-least 30 days for enabling such invoicing feature. In case of non-compliance arising for not creating such invoice on account misinformation/non-communication by the Supplier, Maalavya will not be responsible for such default by the Supplier and Supplier shall be liable for any fine levied by government accordingly. In case the Supplier has not complied with Section 206AB of Income Tax Act,1961 the Supplier acknowledges and accepts that Maalavya will deduct TDS at higher rates, as applicable.

SUPPLIER’S REPRESENTATIONS AND WARRANTIES

Supplier represent and warrants to Maalavya as follows that: to the extent applicable, Supplier is duly organised, validly existing and in good standing under the Applicable Law of its incorporation or in the jurisdiction in which Supplier is a resident and/ or do business and that Supplier has full authority to enter into this Agreement and to perform all the obligations hereunder according to the terms hereof; Supplier has the necessary expertise and resources to carry out its obligations hereunder and there is no restriction, bar, constraint or prohibition on its carrying out the same; Supplier and its Affiliates, sub-contractors, agents, employees and representatives do not contravene any Applicable Laws or that it is hindered or obstructed in for effectively performing its obligations under the terms and conditions of this Agreement and the Products listed on the Application do not contravene any Applicable Law or the terms and conditions of this Agreement; all consents, permissions, approvals, authorisations, orders, registrations or qualifications of, or with, any court or governmental authority having jurisdiction over Supplier, have been obtained and are valid and shall be kept current, valid and fully operational during the Term pursuant to Applicable Law; neither the execution and delivery of this Agreement, the consummation of the transactions contemplated hereby, or the fulfilment of or compliance with the terms and conditions of this Agreement, conflict with or infringe upon any third party rights or result in a breach of or a default under any of the terms, conditions or provisions of any legal restriction (including, without limitation, any judgment, order, injunction, decree or ruling of any court or governmental authority, or any federal, state, local or other law, statute, rule or regulation) or any covenant or agreement or instrument to which Supplier is a party, or by which Supplier or any of its property is bound, nor does such execution, delivery, consummation or compliance violate or result in the violation of its constitutional documents; Supplier has all requisite approvals, authorisations and permissions to sell the Products through all channels of sale and to promote, market and use the Product images, Product name, brand name and Product description including from the brand owners; Supplier is solely responsible for discharge of all tax liabilities and related compliances sales of all products and services sold on the Application; Supplier and its Affiliates, sub-contractors, agents, employees and representatives shall not infringe upon any third party rights while performing its duties and responsibilities under this Agreement nor has any claim of such infringement or violation been threatened or asserted against the Supplier and its Affiliates, sub-contractors, agents, employees and representatives; and The Supplier and its Affiliates, sub-contractors, agents, employees and representatives are not subject to sanctions or otherwise designated on any list of prohibited or restricted parties or owned or controlled by such a party, including but not limited to the lists maintained by the United Nations Security Council, the US Government (e.g., the US Department of Treasury’s Specially Designated Nationals list and Foreign Sanctions Evaders list and the US Department of Commerce’s Entity List), the European Union or its member states, or other applicable government authority; and All Know your customer (KYC) information including GST registration provided at the time of onboarding is correct.

SUPPLIER’S COVENANTS AND UNDERTAKINGS

Supplier covenants and undertakes to Maalavya that it and its Affiliates, sub-contractors, agents, employees and representatives shall: act in accordance with the Agreement and exercise reasonable skill, care and diligence in the performance of its obligations hereunder; ensure compliance with all Applicable Law including but not limited to provisions of Legal Metrology Act, 2009, Food Safety and Standards Act, 2006, Consumer Protection Act, 2019, Drugs and Cosmetics Act, 1940 and its regulations or rules as amended from time to time; not infringe upon any third party rights (including rights of Maalavya) while performing its duties and responsibilities under this Agreement; obtain and maintain all licenses, permits and approvals required by the governmental authorities for performance of its duties and responsibilities under this Agreement, and furnish proof thereof to Maalavya, and inform Maalavya immediately of the expiration, termination, non-renewal, denial or revocation of any such license, permit or approval including (but not limited to) labor laws, health and safety laws, and all other local legislations that may be applicable to the Supplier; exercise its discretion in accordance with industry best practices and for the benefit of Maalavya and its Affiliates; observe and conform to all standards of business and shall not act, and shall refrain from acting, in any manner that could harm or tarnish the name, reputation, standing or goodwill of Maalavya and its Affiliates; not incur any debt, loan or indebtedness in the name of Maalavya, nor use or imply any authority to use the credit of Maalavya; undertake all repair, replacement, upgrade or procurement of its own equipment/ infrastructural facilities whether owned, leased, licensed or any form having control over by them which are necessary to facilitate the performance of this Agreement, at its own costs; for the duration of the Term, not sell any Product to a third Person, or list such Product on the platform of any third Person, at a price lower than the market price of such Product determined by Maalavya in the manner provided in clause 1.1 of Pricing Policy as per Supplier Policies; and breach of this clause shall be considered material breach of this Agreement and upon occurrence of such event, Maalavya shall be entitled to terminate this Agreement in accordance with clause 12.2.(b) of this Agreement; comply with Prohibited and Restricted Product Policy as available on the Supplier Panel; provide all details to Maalavya as required and mandated by Applicable Law; and bring to the notice of Maalavya any expiry, modification, or suspension of any such approvals/ licenses and the initiation of any adverse action by the relevant authority concerned in relation thereto and which may interfere or have an adverse impact on the performance of its obligations under this Agreement including GST details. Failure to intimate Maalavya and the liabilities arising thereof shall be the sole responsibility of the Supplier. Supplier shall and shall ensure that its Affiliates, sub-contractors, agents, employees and representatives do not host, display, upload, modify, publish, transmit, update or share any information or image or Product which: Failure to adhere to the above, as discovered by Maalavya or as intimated to it by a third party shall result in immediate termination of this Agreement. belongs to any third party and over which Supplier has no right; is grossly harmful, harassing, blasphemous, defamatory, bigotry, obscene, pornographic, paedophilic, libellous, invasive of another’s privacy, hateful, or racially, ethnically objectionable, disparaging, relating to or encouraging money laundering or gambling, or otherwise unlawful in any manner whatever, or unlawfully threatening or harassing, including but not limited to ‘indecent representation of women’ within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986; is false, inaccurate or misleading in any way; is patently offensive to the online community, such as sexually explicit content or content that promotes obscenity, pedophilia, racism, bigotry, hatred, or physical harm of any kind against any group or individual; harasses or advocates harassment of another person; promotes illegal activity or conduct that is abusive, threatening, obscene, defamatory, or libelous; infringes upon or violates any third party's rights [including but not limited to intellectual property rights, rights of privacy (including without limitation unauthorized disclosure of a person's name, email address, physical address, or phone number) or rights of publicity]; contains restricted or password-only access pages, hidden pages or images or URLs leading to any other pages (those not linked to or from another accessible page); provides material that exploits people in a sexual, violent or otherwise inappropriate manner or solicits personal information from anyone; engages in commercial activities and/or sales such as contests, sweepstakes, barter, advertising, pyramid schemes, or the buying or selling of ‘virtual’ items related to the Application without Maalavya's prior written consent. interferes with another’s use and enjoyment of the Application; refers to any website/URL which, at Maalavya's sole discretion, contains material that is inappropriate for the Application or any other website and content that is prohibited or violates the letter and spirit of Agreement; harms minors in any way; infringes any patent, trademark, copyright, proprietary rights, third-party’s trade secrets, rights of publicity, or privacy, is fraudulent, or involves the sale of counterfeit or stolen items; violates any law for the time being in force; deceives or misleads the addressee/ Users about the origin of messages or communicates any information which is grossly offensive or menacing in nature; deceives or misleads the addressee/Users of the Products available on the Application or any other platform of Maalavya; impersonates another Person; threatens the unity, integrity, defense, security or sovereignty of India, friendly relations with foreign states, or public order or causes incitement to the commission of any offence or prevents investigation of any offence or is insulting any other nation; offends the religious and national sentiments of the nation; creates liability for Maalavya or causes Maalavya to lose (in whole or part) the services of Maalavya's internet service provider or other suppliers; or promotes any of the competitors to Maalvya or any products associated with any competitors to Maalavya. The Supplier acknowledges that the reputation of Maalavya and its products and services is of the highest order. In no event shall the Supplier and its Affiliates, sub-contractors, agents, employees and representatives take any action that adversely affects Maalavya or any of Affiliates and/or their respective image, brand, reputation, products and/or services, or that casts any of the foregoing in a disparaging light, as determined by Maalavya in its sole and absolute discretion, as applicable under law. In particular, Supplier shall ensure that, at all times during this Agreement, that its conduct shall reflect adherence to the highest professional, moral and ethical standards. If, in the absolute judgment of Maalavya, any act or omission of the Supplier is inconsistent with any of the foregoing, Maalavya may immediately terminate this Agreement for cause.

INTELLECTUAL PROPERTY AND CONFIDENTIALITY

Maalavya grants the Supplier with a limited, non-exclusive, non-transferable, non-sublicensable license to access, and make use of the Application/Supplier Panel as set out under this Agreement. All rights not expressly granted to the Supplier under this Agreement shall be reserved and retained by Maalavya and its Affiliates. In the event that this Agreement is terminated, the license provided by Maalavya to the Supplier to access and make use of the Application/Supplier Panel shall also lapse. During the Term, Supplier hereby grants to Maalavya and its Affiliates a limited, royalty free, worldwide, non-exclusive license for the use of its Intellectual Property and to display its name, trademarks, brand name, company name, business associates etc., and all Intellectual Property pertaining to the Products, including any Product details, logos, images, trademarks and brand names in order to perform its obligations under this Agreement. Maalavya can assign, sub-license or transfer such license to its Affiliates, representatives or agents. Nothing in this Agreement will prevent or impair Maalavya’s right to use the Suppliers Intellectual Property or any Intellectual Property in the Products without the Suppliers consent to the extent that such use is allowable without a license from the Supplier or its Affiliates under applicable Law (e.g., fair use under copyright law, referential use under trademark law, or valid license from a third party). The Parties agree that this Agreement will not be deemed by implication or otherwise to grant to other Party any right in any Intellectual Property. Any use of Maalavya’s Intellectual Property by the Supplier shall inure to the benefit of Maalavya and its Affiliates, and Supplier shall not, now or in the future, apply for or contest the validity of any Maalavya’s Intellectual Property or apply for or use any intellectual property confusingly similar to any Maalavya’s Intellectual Property. Supplier acknowledges that Maalavya and its Affiliates are and will at all times be the owner of Maalavya’s Intellectual Property and also undertakes not to challenge, directly or indirectly, the rights of Maalavya or its Affiliates associated with Maalavya’s Intellectual Property or otherwise jeopardies Maalavya or its Affiliate’s rights over Maalavya’s Intellectual Property. The intellectual property rights associated with the Products and the brand thereof are the Supplier's property and that the Supplier undertakes such Products do not infringe the intellectual rights of any third party or that the Supplier has necessary authorization and permissions to allow the Supplier to list/sell the Products on the Application. Intellectual Property for the purposes of this Agreement means all inventions, software, know-how, algorithms, source code, object code, technical and business plans, specifications, modules, hardware, circuits, computer languages, computer programs, databases, user interfaces, encoding techniques, mask works, words, marks, names, numerals, letters, devices, labels, brands and other documents, materials and innovations of any kind, whether or not the foregoing are eligible for patent, copyright, mask work, trade secret, trademark, service mark or other legal protection and includes all worldwide patents and other patent rights, utility models, trademarks, service marks, domain names, copyrights and mask work rights whether registered or unregistered, including right to apply for any of the foregoing before any Intellectual Property Office in any part of the world. Either Party agrees and undertakes that the (i) Intellectual Property; (ii) Data; (iii) identity and sensitive personal information of the Users; (iv) information pertaining to the Products sold to the User; (v) buying history of a User; (vi) software, documentation, hardware equipment devices, tools and (vii) any information concerning the organisation, finance, transactions, customers or affairs of either Party or its Affiliates (whether in graphic, written, electronic or machine readable form or oral or any other form and whether or not the information is expressly stated to be confidential or marked as such) (collectively the "Confidential Information"). Confidential Information shall include (i) customer, distribution, manufacturing, supplier or business data, in particular, names, addresses, sales figures and sales conditions of each Party and its present or prospective clients; (ii) software data, particularly information relating to software products and the modules thereof as well as any devices designed by each Party or its Affiliates to prevent unauthorized copying and use; (iii) research and development data, and particularly information relating to the Intellectual Property under this Agreement; (iv) original information supplied by each Party or its Affiliates; (v) information not known to each Parties’ competitors or its Affiliates’ competitors nor intended by each Party or its Affiliates for general dissemination, including but not limited to, policies, strategies, the identity of various product and technology suppliers or service-providers, information about Maalavya and its Affiliates and their executives, officers, directors and service providers; (vi) Each Party’s and its Affiliates’ product schematics, drawings, data, database, research and development, product and property plans, designs, protocols, prices, finances, marketing plans, business opportunities, personnel related information, sales and customer information, business policies, practices and strategies; (vii) any technical information relating to each Party and its Affiliates, including but not limited to financial information, equipment, documentation, strategies, marketing plans, prospective leads or target accounts, pricing information, information relating to existing, previous and potential customers and contracts disclosed by each Party or its Affiliates to the receipt of such information; (viii) information of third Parties which each Party or its Affiliates are obligated to keep confidential; (ix) all information that is disclosed to under this Agreement; and (x) any copies of the above-mentioned information Each Party’s Confidential Information shall be the exclusive property of the respective Party and its Affiliates and shall not be disclosed by recipient Party to any third Person or used for any purpose other than to perform the obligations under this Agreement, except as required under Applicable Law or with the prior written consent of the disclosing Party or its Affiliates. All Confidential Information shall only be used in a manner consistent with the intention and the spirit of the Agreement. In the event the ownership of any Confidential Information does not automatically vest in Maalavya or its Affiliates by virtue of this Agreement, or otherwise, and vests in Supplier instead, Supplier hereby transfers and assigns to Maalavya or its Affiliates, upon the creation thereof, all rights, title and interest Supplier may have in and to such Confidential Information (and waives any and all moral rights, as applicable), including the right to sue and recover for past, present and future violations thereof. Supplier shall take all reasonable steps, to protect Maalavya’s Confidential Information and shall ensure the Supplier, it’s employees, affiliates, representatives, agents and sub-contractors who have access to such Confidential Information shall treat the same with the obligations of confidentiality as stringent as those covered under this Agreement. The rights conveyed and assigned hereunder to Maalavya may be exercised by Maalavya at any point in time at its discretion worldwide including the territory of India. Supplier agrees that, notwithstanding the provisions of Section 19(4) of the Indian Copyright Act, 1957, the assignment in terms of this clause shall not lapse nor shall the rights transferred therein revert to the Supplier even if Maalavya does not exercise the rights assigned and transferred to it, within a period of 1 (one) year from the date of the assignment. The Supplier agrees that it waives any right it may have and will not raise any objection or claims before the copyright board or any other appropriate authority with respect to the assignment, pursuant to Section 19A of the Indian Copyright Act, 1957. Supplier acknowledge that the Confidential Information constitutes unique, valuable and special trade secret and business information of Maalavya and its Affiliates, and that any disclosure thereof (otherwise than as provided for herein) may cause irreparable injury to Maalavya. Accordingly, the Parties acknowledge and agree that as the breach or threatened breach of this clause by Supplier would result in irreparable damage to Maalavya or its Affiliates which cannot be adequately compensated by monetary relief alone, and that Maalavya or its Affiliates shall be entitled to seek injunctive relief from an appropriate court of law. Upon Supplier discovering a breach of the confidentiality obligations by its personnel, Supplier shall immediately inform Maalavya and its Affiliates of the same and take all steps necessary to mitigate such breach of confidentiality. The provisions of this clause 10 shall survive the termination of this Agreement.

DISCLAIMER

The Application is presented "as is." neither Maalavya nor its affiliates make any representations or warranties of any kind whatsoever, express or implied, in connection with these terms and conditions or the Application or any of the content, including but not limited to warranties of merchantability, non- infringement or fitness for a particular purpose, except to the extent such representations and warranties are not legally excludable. Supplier agrees that, to the fullest extent permitted by Applicable Law, neither Maalavya not its Affiliates will be responsible or liable (whether in contract, tort (including negligence) or otherwise) under any circumstances for any (a) interruption of business; (b) access delays or access interruptions to the Applications; (c) data non-delivery, loss, theft, mis-delivery, corruption, destruction or other modification; (d) loss or damages of any sort incurred as a result of dealings with or the presence of off- website links on the site; (e) viruses, system failures or malfunctions which may occur in connection with the Suppliers’ use of the site, including during hyperlink to or from third party websites; (f) any inaccuracies or omissions in content; or (g) events beyond the reasonable control of Maalavya. Maalavya makes no representations or warranties that defects or errors will be corrected. References on the Application to any names, marks, products or services of third parties or hypertext links to third party sites or information are provided solely as a convenience to the Supplier. This does not in any way constitute or imply Maalavya endorsement, sponsorship or recommendation of the third party, information, product or service or any association and relationship between Maalavya and those third parties. This disclaimer constitutes an essential part of this Agreement.

TERM, TERMINATION AND CONSEQUENCES OF TERMINATION

This Agreement shall continue in full force until the Supplier uses the Application and avails the Services (the "Term") unless terminated under Clauses 12.2 or 12.3. Maalavya shall be entitled to terminate this Agreement: In accordance with Clauses 5.4, 6.3 and/or 9.2, immediately without notice; By issuing a prior written notice of three (3) Business Days to Supplier for terminating this Agreement without cause at any time during the Term. On breach by Supplier of this Agreement, Supplier Policies or other Policies of Maalavya, as the case may be, (including any representation, warranty or covenant hereunder), which breach is not remedied by Supplier within three (3) Business Days of receiving notice of such breach from Maalavya; Immediately, without any further action or notice requirement (save for intimation to Supplier of such termination), in the event that: Misconduct or negligence committed by Supplier or its personnel; Violation of any Applicable Law; Upon reasonable believe that Supplier has infringed intellectual property of any third party; or Supplier being ordered to be wound up or declared insolvent for any reasons by any court and/or an official liquidator/receiver being appointed with respect to its affairs save and except mergers, amalgamations, acquisitions or other schemes or arrangements in which Supplier may (directly or indirectly) be a part. Supplier is entitled to terminate this Agreement on the commission of any breach by Maalavya of this Agreement which breach is not remedied by Maalavya within 30 (thirty) Business Days of receiving notice of such breach from Supplier. Maalavya shall, in its sole discretion, also have the right to take down/delist the Products, and/or temporarily suspend this Agreement and/or blacklist/deactivate the Supplier in the event of any breach committed by the Supplier as per the Supplier Deactivation Policy as available on the Supplier Panel. The termination of this Agreement in any of the circumstances aforesaid shall not in any way affect or prejudice any right accrued to any Party against the others prior to such termination. Maalavya shall forthwith pay Supplier all undisputed amounts outstanding, in terms of this Agreement subject to Maalavya's Service Fee/Commission being received from the Supplier, as the case may be. Supplier shall, upon request by Maalavya at any time, or upon the expiry or the earlier termination of this Agreement, (i) promptly return to Maalavya, in the format and on the media in use as of the date of the request, all or a portion of the Data, as requested; and (ii) erase or destroy all of the Data remaining in its possession after the return set out above. Parties shall promptly, on a written request made by each party or upon the termination of this Agreement either return any Confidential Information supplied by it and all copies or extracts thereof, or erase or destroy such Confidential Information within a period of seven (7) days of such request. Parties shall certify in writing to each other that it has complied with its obligations under this clause.

INDEMNITY

Without prejudice to any other right available to Maalavya under Applicable Law or under this Agreement, Supplier hereby defends, indemnifies and holds harmless Maalavya and its directors, officers, agents, and assigns from and against any and all losses, liabilities, damages, deficiencies, demands, claims (including third Person claims), actions, judgments or causes of action, assessments, interests, fines, penalties, diminution in value and other costs or expenses (including, without limitation, amounts paid in settlement, court costs and all attorneys’ fees and out of pocket expenses) directly or indirectly based upon, resulting from, or arising out of, or in relation to or otherwise in respect of: any failure by Supplier or its Affiliates or its personnel to perform or otherwise fulfil any covenant, undertaking or other agreement or obligation contained in this Agreement; any breach of terms of this Agreement including Policies, Supplier Policies, representations, warranties, covenants by the Supplier or its Affiliates or its personnel; any liability due to any non-compliance or violation of any Applicable Law by the Supplier during the Term; gross misconduct, wilful negligence or fraud committed by Supplier or its Affiliates; any act or omission by the Supplier resulting in any third-party claims to Maalavya; any loss, misappropriations, misuse, infringement or damage to the Confidential Information which are in its possession or its personnel or any other persons engaged by Supplier or within the control its control; any losses including loss of input tax credit, claims, demands, liabilities, suits, proceedings, penalties, costs or expenses of any kind (including, attorneys' fees and expenses) on account of violation of applicable tax laws by the Supplier (including but not limited to non-filing of the requisite forms with the tax authorities to claim tax credit etc.); fines, or punitive damages resulting from supervisory actions against Supplier and caused by Supplier, as well as private settlements due to omissions and commissions by Supplier; any liability arising from a claim from a User, resulting from a deficiency in any Product sold by Supplier; or any third party infringement action initiated against Maalavya as a consequence of using intellectual property as provided by Supplier to Maalavya under this Agreement or its breach of such third party right. Any compensation or indemnity as referred to in Clause 13.1 above shall be such as to place Maalavya in the same position as it would have been in, had there not been any failure to perform or liability, or breach of any representation and warranty. The indemnification obligations hereunder shall survive termination or expiration of this Agreement.

FORCE MAJEURE

If the performance of Maalavya's obligations hereunder is prevented, restricted or interfered with by reason of any epidemic, pandemic or fire, or other casualty or accident; strike or labour disputes; war or other violence; or any act or condition beyond the reasonable control of Maalavya (each a "Force Majeure Event"), then Maalavya shall be excused from such performance to the extent of such prevention, restriction or interference; provided, however, that Maalavya shall endeavour to give prompt notice within a period of 10 (ten) Business Days from the date of occurrence of the Force Majeure Event and providing a description to Supplier of such Force Majeure Event in such notice, including a description, in reasonable specificity, of the cause of the Force Majeure Event and the likely duration of the impact or delay cause by the Force Majeure Event; and provided further that Supplier shall use reasonable efforts to avoid or remove such cause of non-performance and shall continue performance hereunder whenever such causes are removed. If Maalavya’s performance of its obligations under this Agreement is suspended due to the occurrence of a Force Majeure Event for a period in excess of 30 (thirty) Business Days, Maalavya may terminate this Agreement without incurring any charges.

NOTICES

Supplier consent to receive notices through any mode including SMS, e-mail, phone calls etc .All notices, requests, demands, claims and other communications hereunder shall be in writing. Any notice, request, demand, claim or other communication hereunder shall be deemed duly given if sent electronically, by registered or certified mail, return receipt requested or postage prepaid and addressed to the intended recipient as set forth below: In the case of notices to Maalavya: Address: Fashnear technologies Private Limited, Vaishnavi Signature, Unit 102, 6th Floor, No. 78/9, Outer Ring Road, Bellandur Village Varthur Hobli, Bengaluru, Karnataka - 560103, India In the case of notices to the Supplier: To such address as provided for registration process. Either Party may, from time to time, change its address or representative for receipt of notices provided for in this Agreement by giving to the other Party not less than 10 (ten) days’ prior written notice.

RESTRICTIVE COVENANT

Supplier shall not at any time during the Term, and for a period of 6 (six) months from the termination or expiry of this Agreement, either on Maalavya’s account or in connection with or on behalf of any other Person, firm or company in competition with Maalavya, solicit, hire, canvass or engage any resellers or employee of Maalavya or its Affiliates.

LIMITATION OF LIABILITY

Notwithstanding anything contained in the provisions of this Agreement, Maalavya shall not be liable to the other Party for any punitive, exemplary, consequential, incidental, indirect or special damages. Maalavya expressly exclude their liability for any indirect, incidental, special, punitive, exemplary or consequential damages including (but not limited to) loss of anticipated profit or savings, loss of business, loss of revenue, depletion of goodwill, loss or corruption of data and/or similar losses, even if the Supplier has been advised of the possibility of such loss or damages. The total liability of Maalavya hereunder for any single event or a series of events constituting a breach of the Agreement or any default hereunder shall not exceed, under any circumstances, 100% (one hundred per cent) of the Commission and Services Fees paid or payable to Maalavya over the immediately preceding 3 (three) month period from the date of claim. Supplier agrees that no claims or action arising out of, or related to, the use of the Application or these terms and conditions may be brought by the Supplier more than 6 (six) months year after the cause of action relating to such claim or action arose. Supplier agrees that in the event that the Suppler has a dispute or is dissatisfied with the Application, termination of the use of the Application is the Suppliers’ sole remedy. Maalavya has no other obligation, liability, or responsibility to the Supplier.

GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by the laws of India and the courts of Bangalore, Karnataka shall have exclusive jurisdiction to try all disputes between the Parties pursuant to this Agreement. Further, each Party shall comply with all applicable state or local laws, regulations, or ordinances in effect or hereafter governing the terms of this Agreement. In case of any dispute, the Parties shall initially try to find an amicable solution. If the Parties are unable to agree on an amicable solution within 15 (fifteen) Business Days of receipt by one Party of written notice from the other Party, then such disputes arising out of or in connection with this Agreement shall be settled exclusively and finally through arbitration process by the sole arbitrator as mutually appointed by the Parties. The arbitration shall be held in accordance with the provisions of the Arbitration and Conciliation Act, 1996 and subsequent amendments thereof, language of the arbitration shall be English, and the seat and venue of the Arbitration will be Bangalore. The arbitration award delivered by the tribunal shall be final and binding on both Parties. Each Party shall bear its own costs relating to such arbitration, and the Parties shall equally share the arbitrator’s fees. The award rendered may be entered and enforced in any court having jurisdiction at Bangalore. This arbitration clause shall be severable and may be enforced independently.

MISCELLANEOUS

All the information on the Application is published in good faith. Maalavya does not make any warranties about the completeness, reliability and accuracy of this information. Any action Supplier take relying upon the information Supplier find on the Application, is strictly at its own risk. Maalavya will not be liable for any losses and/or damages in connection with the use of our Application.

​Audit Rights

If Supplier or any of its Affiliates elect to provide or make available suggestions, comments, ideas, improvements, or other feedback or materials to us in connection with or related to the Application or Services (including any related technology) or any testimonials, reviews, content, video clip, interviews, audio clips or any other media information used for promotion, marketing or advertisement of Maalavya, it’s brand name, Application or Services, Supplier will, to the extent necessary and authorized by law, irrevocably grant to Maalavya, a royalty-free, perpetual, exclusive and worldwide license on all right, title, and interest in and to the suggestions and such content developed by the Supplier or its Affiliates, for the duration of protection of the underlying rights. Maalavya shall unequivocally own and use such content over any platform or channels of communication as it may deem fit and that Supplier consents to use of such content by Maalavya accordingly.

Independent Parties

This Agreement is entered on a principal-to-principal basis. The Parties are independent to each other and nothing contained herein shall be deemed to construe either Party to be the employee, agent, servant, partner, joint venture partner, subsidiary, Affiliate or group company of the other Party. Supplier acknowledges and agrees that Maalavya is an independent contractor for all purposes and does not have control of or liability for the Products that are listed on the Application and paid for by using the payment facility. Maalavya does not guarantee the identity of any other User(s) nor does it ensure that any User will complete a transaction.

Assignment

Neither Party shall in any manner whatsoever transfer or otherwise assign this Agreement or any of its rights or obligations hereunder without the prior written consent of the other Party, which consent shall not be unreasonably withheld. Notwithstanding anything contained herein, Maalavya may assign this Agreement to any of its group companies, Affiliates or subsidiaries, without any prior written consent of the Supplier.

Modicification

Maalavya may change or modify the Agreement, Supplier Policies or the Policies in the Supplier Panel at any time with immediate effect for any reason that Maalavya deems fit and appropriate. Maalavya will reasonably endeavour, at its sole discretion to notify Supplier about any change or modification by sending an email on the registered email id of the Supplier and/or displaying any such change on the Supplier’s notice board in the Supplier Panel. Supplier’s continued use of the Services after the effective date of any such change in accordance with this clause will constitute its acceptance of that change. If any change is unacceptable to Supplier, Supplier agrees not to use the Services and to terminate the Agreement as described in Clause 12.

Entire Agreement

This Agreement along with the Schedule, Supplier Policies and Policies shall constitute the entire Agreement and understanding of the Parties with respect to its subject matter and shall supersede all prior representations, promises, communications, understanding or agreements, both written and oral, with respect to such subject matter.

Survival

Any provision of the Agreement that contemplates performance or observance subsequent to termination or expiration of the Agreement will survive termination or expiration of the Agreement and continue in full force and effect, including without limitation Clauses 5 (Data), 6 (Anti-Corruption And Anti-Bribery, Anti Money Laundering And Whistleblower Mechanism), 7 (Compliance with Applicable Law), 8 (Supplier Representations and Warranties), 9 (Supplier Covenants and Undertakings), 10 (Intellectual Property and Confidentiality), 11 (Disclaimer), 12.6, 12.7, 13 (Indemnity), 15 (Notices), 16 (Restrictive Covenants), 17 (Limitation of Liability), 18 (Governing Law and Dispute Resolution), 19 (Miscellaneous)

Waiver

No failure or delay by any Party hereto in exercising any right, power or remedy under this Agreement shall operate as a waiver thereof or a waiver of any other rights, powers or remedies, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise of any such right, power, or remedy or the exercise of any other right, power or remedy; no waiver by either Party shall be effective unless it is given in writing by a duly authorised representative of such Party.

Severability

If any provision of this Agreement is determined to be invalid or unenforceable in whole or in part, such invalidity or unenforceability shall attach only to such provision or part of such provision and the remaining part of such provision, and all other provisions of this Agreement shall continue to remain in full force and effect. Supplier shall keep books, records, and accounts with enough detail and precision as to clearly reflect its transactions and the use or disposition of its resources or assets. Supplier agrees that Maalavya has the rights to audit the transactions related to its execution of its obligations under this agreement at any time and upon reasonable notice.

SCHEDULE 1 SERVICES

Supplier agrees to receive following Services subject to payment of Service Fee, Supplier Fee and other charges as and when finalized by Maalavya towards provision of these Services, either by Maalavya or through a third party, as applicable: Listing services for listing of the Products on the Application. Maalavya shall provide Supplier with access to a Supplier Panel to enable Supplier to add new products, update their description, HSN code, GST rate, inventory, fulfil orders, check for payments, view sales reports, etc. Marketing services to Supplier for its Products. Payment collection services to Supplier. Logistics and/or warehousing/fulfilment centre services to Supplier for its Products. Account management services.

SCHEDULE 2 SERVICES

ACCOUNT MANAGEMENT Maalavya shall (directly or through third party service providers engaged by Maalavya ) provide account managers to perform the following services for the Supplier: Account Analysis The Account Manager shall analyze the accounts as per status and will notify the Supplier regarding product potential and actions required from the seller. The Account Manager shall review current account status such as POA, product block ticket, SLA breaches etc. Listing Optimization The Account Manager shall optimize listing content and add relevant content in order to increase the visibility of the products. The Account Manager shall create up to 100 new catalogs every month in the service period for suppliers. The Seller shall provide documents relating to Brand Approval and Category Approval. The Seller will provide required details such as dimensions, materials, fabrics and other special features and specifications. The Seller will provide images as per guidelines for product listing and confirm the prices. Advertisement The Account Manager shall create up to 50 new campaign or 50 SKU per one month on behalf of the Suppliers with the approval of the Suppliers. Optimization - Optimized Budget and Bidding as per Product selection. Reporting - Reporting weekly to sellers about performances and ROI. The Account Manager shall recommend catalogues and budgets. The Account Manager shall recommend cost per click bids in order to optimize ROI for all campaigns. Account Health Management - Monitoring on different parts of the account like SLA Breaches, policies violations The Account Manager shall monitor customer returns, RTO and other quality issues. The Account Manager shall be responsible for Inventory Management to prevent fulfilment issues. The Account Manager shall generate SX tickets to resolve concerns related to account health. The Account Manager shall take necessary action and case representation for account quality management. Recommendation The Account Manager shall recommend prices and share the same with Seller and will be implemented with the approval of the Seller. The Account Manager shall recommend products as suggested by the Company. Reporting The Account Manager shall email and call and update the Seller about the work. The Account Manager shall call the Seller three (3) times a week. The suppliers may call the Account Manager at any time. The Account Manager shall send monthly plans. The Account Manager shall share weekly/monthly business reports. Miscellaneous The Account Manager shall take approval from the Supplier before performing any action on the Supplier account, and Supplier shall be responsible for providing approval in timely fashion. The Supplier shall not share their login email and password to Account Manager under any circumstance and agrees that Maalavya shall not be liable for any misconduct resulting from such unauthorized sharing of login details. Any other service as may be agreed by the Parties from time time

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